Behind the Scenes of Resorts World Genting’s Train to Busan Horror House

Behind the Scenes of Resorts World Genting’s Train to Busan Horror House

 Resorts World Genting and Producers Vividthree reveal how the experience was created

The Train To Busan Horror House experience at Resorts World Genting is about to open its doors to fans of the movie and fans of scare experiences in Malaysia and the region. The first-of-its-kind in the world, the Horror House launches on 31st October 2019, bringing the world of the blockbuster Korean movie to life in a unique and thrilling way. 

This event is being brought by Resorts World Genting and AirAsia as co-presenter.

“This isn’t the first Halloween spectacular that we’ve created at Resorts World Genting, but I believe it is certainly the best,” says Roger Ong, Assistant Vice President of Entertainment and Events for Resorts World Genting. “As the leader of entertainment experiences in Malaysia and the region, we have always tried to push the boundaries of what we can offer our customers. Which is why we have chosen Train To Busan, since something familiar and recognisable for our audience, and which is why we have chosen to work with Vividthree, a market-leading producer to bring the blockbuster movie to life. We are thankful that Vividthree immediately signed on to this project to realize this fantastic frightening Horror House.”

A collaboration with Vividthree, a digital content production powerhouse from Singapore, the Train to Busan Horror House experience is a superlative result of what location-based entertainment technology can achieve. Drawing from Vividthree’s feature film experience – which include the Singaporean box-office hit trilogy Ah Boys To Men and the Hollywood animated movie Robotropolis – Vividthree has managed to create a compelling horror experience that it considers its crown jewel. How was it made? The production team from Vividthree takes us behind the scenes and show how the magic of the Horror House is created. 

Behind the Scenes: Partnering with the Train to Busan IP owner, South Korea’s Content Panda, the Horror House experience utilizes the latest in digital and virtual reality technology to create a scary experience that has to be experienced to be believed. No expense was spared in the creation of the Horror House, which is faithful to the movie and also expands on its plotline.

The team at Vividthree first began by watching the movie – which is one of the highest-grossing South Korean movies ever – over and over, identifying areas and scenes that were suitable to expanded and translated into a physical experience. This, according to Vividthree, was a huge challenge as the team wanted to be faithful to the motivations of the characters but also allow for the new possibilities.

“We asked ourselves: what we would do if we were one of those ordinary, everyday Koreans that somehow got caught up in a zombie apocalypse? What would have happened if we made a different choice in those scenarios, compared to what was done by the movie’s characters,” says Jed Mok, Chief Executive Officer for Vividthree. “It was really fun to brainstorm over what could be done and how we could expand the universe. But it was also a huge challenge, as working with a successful IP like Train to Busan is a daunting task, not least because there are so many fans around the world that love the movie.”

The team settled on setting the Horror House in the 48 hours that ensue after the finale of the movie, asking the questions: what else was happening in Seoul, Daejeong and Busan, and what could have happened to the remaining survivors? Using hints left by the director in the movie, over 50 concepts were refined into the final product, brought to life through a mixture of live actors, digital technology, brand new videos and immersive soundscapes. Through close consultation with Content Panda, the universe of the movie has been dramatically and faithfully expanded; fans of the movie can expect to spot many Train To Busan original movie experience, while still offering a frightful time for those unfamiliar with the film.

“The Train to Busan Horror House experience is broken up into several parts, each with a unique offering inspired by the movie,” explained Roger. “When visitors first set foot into the experience, they will teleported to a busy, neon-lit street in Seoul, where some of the best Korean street food will be available. After buying a train ticket, they will then enter into a ravaged train station, centred on a wrecked train that crashes through the second level of the station, pining innocent passengers and hungry zombies under the rubble. The visitors will then get to walk through two Horror Houses. The first is made up of retail shops in the ruined Daejeong Train Station, and the second is in the abandoned train itself. But beware, you won’t be alone! After the Horror Houses, visitors can then move to the Base Camp area to engage in action-packed activities either as a survivor or zombie. Every different zone offers a different level of fun and scares, and each one will be fantastic in its own way.”

Creating the Horror House: The Horror House will be heightened with a cast of 50 actors and scare point operators, who were meticulously selected for necessary physical attributes and acting skills. Working in shifts, the acting cast – who are all Malaysian – will play the role of zombies and survivors in shifts, bringing the storyline crafted by Vividthree to life. The attention to detail going into the cast and costuming is immense; lead by an award-winning Malaysian artiste, the makeup for individual actor takes up to 2 hours to complete, while the costumes have been styled specifically to be recognisable to fans of the movie.

The preparation for the Train to Busan Horror House took months to complete, covering art direction, set design, prop theming and technical considerations that bring the world to life. Each aspect of the experience came with its own challenges, and the team at Vividthree has been careful to accurately capture the atmosphere of the movie, using custom audio soundscapes and video assets to heighten realism. The haunting mirror maze, for example, draws inspiration from the 2008 movie Mirrors and the final fight sequence of Bruce Lee’s Enter the Dragon, creating a disorienting room full of broken reflective surfaces and creepy mannequins. The VR zombie shooting game – available at the Base Camp area – takes things further by allowing guests to take on the role of Korean army soldiers, defending the Busan quarantine zone from an army of ravenous zombies as seen in the finale of the movie.

“I’m astounded by the amount of detail and attention that has been poured into the Train to Busan Horror House. This is the result when Resorts World Genting works with the best and brightest in the industry,” says Roger Ong. “It’s been a fascinating journey, seeing how this experience has evolved from inspiration to concept to storyboard to the actual Horror House. We are incredibly pleased to open our doors and invite you inside to become part of the movie. The Train to Busan Horror House checks all the boxes of what we strive to achieve at Resorts World Genting – it is unique, it is cutting-edge, and it showcases how we are using Virtual Reality to push the envelope of entertainment. We also see this as an opportunity to promote South Korea itself, by working with brands to bring the true soul of Seoul into the experience. I am confident that we have achieved our goal of scaring the pants off our guests. And I promise that this is the beginning of great things as we aim to create even more dynamic experiences in the years to come.”

The Train To Busan Horror House experience will be accepting passengers from 31 October 2019 to 1 January 2020, running from 12 noon to 10pm on Friday, Saturday and Sunday between 1 November to 1 December 2019, and daily from 2 December 2019 to 1 January 2020. The Streets of Seoul runs from 10 am to 10 pm over the same time period. Tickets to the Horror House are priced at RM90 for regular admission (RM80 for Genting Rewards Club members). A combo Horror House single admission and Skytropolis Preview Pass is available at RM128, and guests looking at skip the queue can opt for an additional Express Pass at RM30. For more information, visit www.rwgenting.com or call +603 2718 1118.  For AirAsia BIG members, please visit airasia.com to purchase tickets.

Sansui Introduces a new range of Tech-Powered Products across Consumer Durables and Electronics for Indian Audience

Sansui Introduces a new range of Tech-Powered Products across Consumer Durables and Electronics for Indian Audience

  • Google, Dolby, Netflix, MediaTek and Flipkart to offer superior lifestyle experience to consumers
  • Attractive introductory festive offer pricing on products

 Japanese Consumer Electronics giant, Sansui, has launched a new range of technologically powered consumer durable and electronic products in the India market today.

The diverse product portfolio includes smart Televisions, Washing Machines, Audio Devices, Air Conditioners, Refrigerators, Small Kitchen Appliances etc. and is available in the market from September’19 across offline and online platforms. Sansui  has collaborated with major players including leading global internet entertainment service providers Netflix and Dolby as well as technology partners Google and MediaTek, to ensure a smart and enhanced TV viewing experience in its latest range.

Through its renowned Japanese technology, Sansui brings the perfect combination of features and aesthetics with its new range of consumer durables and electronics. The new range comes loaded with smart features and the latest technology at an honest price and is targeted at millennials, who are brand conscious and have a preference for the latest and innovative lifestyle products.

  • Smart TVs –Transcend into another realm with the breathtakingly immersive and seamless LED TVs pre-installed with Netflix 5.1 and YouTube with dedicated keys on remote, IPS display and wide viewing angle. Experience immersion ranging from HD, FHD, UHD/4K to QLED in regular and Smart TVs designed with innovative Japanese technology, producing Incredible sound and stunning details, and life-like colours. Sansui’s latest range of Smart TV’s will be available at an introductory price of INR 12,490 to INR 60,490.
  • Washing Machines – For hassle-free laundry, the new range combines hygienic washing and pre-set options. The smart-cleansing programmes and a swarm of innovative features leading to convenience and efficient performance are developed exclusively for the Indian households. The Washing Machines cater to every requirement with models such as semi-automatic, top loaded fully automatic and front-load fully automatic and will be available between INR 8790 to INR 24990.
  • Refrigerators –Prioritising utility and comfort, stylish and powerful refrigerators to keep your food fresh.
  • Sansui Blast Speakers – Designed specifically for party lovers, the speakers focus equally on trendy design and technological innovation. With good quality bass, Bluetooth, USB & AUX ports, the speakers are portable with wireless microphones.
  • ACs – Specifically designed for the Indian geography and consumers, this chic range perfectly complements your modern lifestyle by keeping the house cool and fresh.
  • Home Appliances – Coffee Maker / Toaster – Adding to the elegance and luxury of your abode, enhance your lifestyle with pioneering home appliances produced with utmost care using advanced technology.

In-line with the Government’s thrust on ‘Make in India’, Sansui also announced setting up of a state-of-the-art manufacturing unit for TVs, washing machines, refrigerators and air-conditioners spread over 30 acres in Gurugram by June 2020. The new facility will serve as a key manufacturing hub for Sansui in South East Asia besides generating around 3000 new employment opportunities in the country.

Sansui recently announced a strategic partnership in India with Delhi-based business conglomerate Jaina Group to consolidate its presence in the India & South East Asian markets. The Group plans to invest INR 1000 crores in Indian operations in the next three years and is eyeing a turnover of INR 3500 crore for the Sansui  brand in India by FY 2022. Building on its expertise of handling Global Brands in India, Jaina Group will make Sansui products available through 6000+ retail partners and a robust after sales service network of over 400 service centres, 2250 + certified field engineers and pin code coverage of 96%.  The products will also be available through online partners like Flipkart. With a focus on honest and fair pricing and keeping in mind the forthcoming festive season, Sansui’s  latest range is priced attractively across product categories. 

Speaking on the occasion, Mr. Pradeep Jain, Managing Director, Jaina Group said, “Jaina Group has been representing global digital brands in India for 25 years through localised solutions. With the Indian appliance and consumer electronics market expected to increase at a 9 per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022, we are confident of growing Sansui’s market share in India and are eyeing double digit market share by FY 22. Encouraged by the Hon’ble Finance Minister’s recent announcements aimed at boosting investments and supporting the Make in India initiative, we look forward to making India a global manufacturing hub for Sansui. Our extensive distribution network is our key strength and we will work towards strengthening the channel base further to ensure easy availability and after sales servicing of products across all corners of the country.” 

Visiting Sansui Executive Lim Jew Tim, Head – Global Licensing said, “Sansui is a globally recognized brand name with more than 8 decades of operations in consumer electronics. It is one of the world leaders with a firmly entrenched brand awareness and reach in the value for money consumer segment looking for quality products at affordable prices. India is a key growth market for Sansui and our partnership with the reputed Jaina group reiterates our intention to market our products across the country. We have a long-term commitment towards providing premium products at value for money prices to the end customer in the country and to ensure this we will soon be setting up our manufacturing unit in India in lines with the incentives provided by the Government under the Make In India initiative. We will also focus on localised R&D solutions based on in-depth consumer research in the country.”

According to Dr Abhishek Garg, Executive Director, Jaina Group and Brand Head, Sansui India, “With digitalisation seeing strong growth and the government investing heavily in rural electrification, the demand for large appliances will grow rapidly. The video entertainment devices market will especially see a rapid growth and we hope to establish our niche in this segment through our focus on a series of technologically-driven, India specific products in association with leading technology players like Google, Dolby, Netflix, MediaTek and others.”

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